content strategy &
copywriting portfolio
Created by Chelsea Beller
About Me
I’m Chelsea Beller and I bring a lot to the table. I used to bring coffee and pancakes to the table, but I’ve switched gears to marketing. From SEO copy to content production, I do it all and I get results. I have delivered digital marketing projects for 100+ small businesses and in doing so, have increased those businesses’ organic traffic. Not only that, I’ve also created my own brand and produce my own YouTube channel and podcast, Horror Babe Show. Allow me to show you some examples of my work.
social media
Soapbox Films — I was their social media team until their business closed in May 2024. I branded their profile, uploaded content, added to their stories, engaged with the community, and everything in between for 2 years.
My personal instagram — I recently re-branded for a more colorful, but grounded aesthetic. I have reached 5K views in the past 90 days, almost 50% being non-followers.
Horror Babe Show — I created this additional IG account to promote my YouTube Channel and Podcast by the same name. In the last 90 days, this account has received over 15K views, with 68% being non-followers.
instagram posts | @soapboxfilms
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Super Bowl x Muppets
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branded soapbox films content
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behind-the-scenes
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team highlight
At Soapbox Films, I increased their Instagram followers by 30%, reached >50k plays for one reel, and increased overall reach to ~800 accounts per post.
small business websites | before & after
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velociti spark | before
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velociti spark | after
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data + donuts la | before
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data + donuts la | after
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cal sanitary supply | before
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cal sanitary supply | after
Representing a non-profit that serves traditionally underserved and marginalized communities and small business owners, I designed/redesigned and optimized 20+ websites, created 30+ brand books, and built 50+ SEO packages including keywords lists and keyword implementation recommendations.. For each website, I ensured each one was ADA compliant with optimized meta descriptions, alternate text for images, and legible font.
branding & media
In October 2023, I created the YouTube channel, podcast, and brand Horror Babe Show. Since then, it has received over 65k views, 1k subscribers, and 3k+ hours of watch time on YouTube. About half of those numbers occurred in just this past year alone. I also have a standing affiliate partnership with “In Search of Darkness”.
collaboration content
trendy reel content
branded content
Dave Smith, President & COO of Soapbox Films
“Chelsea revamped our entire social strategy and energized our online presence in ways that engaged new followers and excited existing ones. When she came onboard we had several social profiles in various degrees of maintenance.
Frankly, it was a bit of a mess.
Chelsea unified the overall vision, set up posting strategies and schedules, and met regularly with stakeholders to make sure messaging was consistent and that assets were ready to go. She creatively produced media, built a variety of formats that were popular inside the company as well as to those outside, and aligned with us on project promotion, industry messaging, and culture.
She not only boosted our follower count by multiples; she boosted our brand. Chelsea rocks!”
individual brands
before
Nicole Dubuc created her original website over 10 years ago when she was mostly writing for television. In June 2025, I gave her a completely refreshed, polished and optimized site in her voice — promoting her writing and executive producing. She’s a well-rounded filmmaker and I wanted to make sure her site said that. I created her brand book, curated a keyword list, redesigned her website and optimized her web copy.
After about 6 months, I checked in with Nicole’s site analytics and saw they had been increasing steadily since website launch.
after
final words
Four years ago, I hit the ground running. I was given a single opportunity to manage the social media for a small production company and marketing agency, and from there—I decided this was for me. I have a keen eye for what works aesthetically, what will keep the viewer engaged, and how to keep them coming back for more. If not my experience with Soapbox Films or LEEAF, my multimedia brand Horror Babe Show shows how I can build a brand from nothing. I’m a go-getter, risk-taker, and hard-worker to a fault. Take a chance on me, and I just might make you my signature coffee.